The Adidas Social Media Barricade shoe literally gets tweets on-the-go

This isn’t the first Adidas shoe to come with built-in electronics, but it’s certainly the weirdest. Called the adiPower Social Media Barricade, this concept shoe is basically a red 2012 adiPower Barricade tennis shoe that receives and displays tweets directed to @adidasbarricade, designed to celebrate all the social media attention (and “all in” action) that the 2012 London Olympics got. Conceptualized and operated on by Nash Money, the shoe is stuffed with an Arduino unit, an LCD display, color-changing LED lighting along the stripes, as well as what looks like a USB port at the back. We’re not sure if it can still fit a human foot though, or if it’s any good for actual athletics though. It’s just a concept though, and despite the mention of being “the future of athlete connectivity,” it’s likely to stay that way. Check out the video after the break.