We all know that AT&T will be releasing the Nokia Lumia 900 on April 8th for $99.99 with a contract, and we all recognize how good a deal that is. Apparently, selling a high-end phone at a low-end price isn’t enough, not when the average consumer might not even be aware that Nokia’s re-entering the smartphone game with the Windows Phone OS in tow. So here’s the plan to help get things rolling: AT&T will be going all-in on the launch for this one, with AT&T device head Jeff Bradley saying that the Lumia 900 launch will be a “notch above anything we’ve ever done.” That’s huge, especially when AT&T’s list of things they’ve “done” includes the past five iPhone launches.
So here’s what’s in store for most of April: following the April 8 phone launch, expect a huge ad campaign on TV to raise consumer awareness. The Lumia 900 will also be positioned as AT&T’s “hero” phone, taking up center stage in their stores with huge in-store signs and posters for promotion. The phone will also launch with a number of accessories.
To address the WP platform’s perceived lack of apps, AT&T salespeople have also been trained to point customers to the same apps (or at least similar ones) that they’ve been using on iOS or Android.
Will it work? We’ll know in about a month. From a tech-head’s point of view, the Lumia 900 certainly looks like a winner, thanks to a solid build, high-end spec and eye-catching design paired with a comparatively cheap price point.