Google retools digital content products, intros Google Play

Whether through its search properties, or online content, building a robust digital experience for its users has always been among Google’s priorities. For this, products like the Android Market, Google Music and Google eBookstore have been set up to allow users people to easily download, consume and manage their digital content. Today, the Web giant has announced that it has mashed up all these into Android Market, and rebranded it as Google Play.

Google Play is designed to provide a more comprehensive source for digital content within the Google stable, offering mobile apps, ebooks, music, and movies. This makes it comparable to both the iTunes and Amazon stores.

And since all of these will be available on a singular platform, managing content (moving files and syncing across multiple devices) promises to be rather seamless, states Jamie Rosenberg, the company’s Director of Digital Content, says on the announcement.

The service is designed to be completely cloud-based, which means that you’ll have access to all your content whenever you need them, regardless of the device you’re using. For instance, if you’ve purchased and have started reading an ebook from the Web interface on your desktop or laptop, you’ll be able to pick up where you left off on your Android phone or tablet.

Along with its launch, previously installed Android Market apps will be updated to the Google Play app within the next few days. Similarly, the online store has been retooled to organize the digital content into Google Play Movies, Google Play Books, and Google Play Music. Obviously, all the music, movies, books and apps already in your accounts will also be available on it.