We’ve seen countless Steve Jobs impersonators peddling a number of other products before, but this… well it certainly takes the cake for its total lack of class. Not because of the fact that they’re using Jobs’ “likeness” to peddle a different tablet, but it’s because it looks like they’re trying to cash in on his death for… comedy? In the ad, a Taiwanese Steve – complete with black turtleneck, blue jeans and glasses – is running a demo for the Action Pad, an Android-based tablet by relatively unknown Action Electronics. The wasn’t what threw us off though. It was the fact that they showed Jobs also wearing a halo and angel wings, ending with him saying “Thank God I finally get to play with other tablets.” Check out the video after the break.
It surely won’t get respect from Apple fans, but they’re certainly due for some attention… if not from the tech industry, then from Apple’s lawyers. If they went after the company who tried to create a Steve Jobs action figure – one that looked pretty decent in our opinion – then they certainly won’t like how his likeness was used on this clip.
From an advertising point of view, it certainly worked. Thanks to this stunt, people know about the Action Pad now. We don’t see anyone being moved to buy it because of the ad though. From what we can see, it looks pretty crappy. Certainly something real Steve Jobs would have dismissed as a “shit” product. The Action Pad is a 7-inch tablet that runs on Android 2.3.3, priced to go for 6990 yuan (US$236). Besides the controversial ad, it’s pretty forgettable.
A spokesperson for Action Electronics said that the ad wasn’t meant to “use his death” or make fun of Jobs”, but the angel wings and halo kind of contradicts the statement. Hey Action, you better recognize.