Samsung just put out a new ad for the Galaxy S II that touts its built-in Voice Actions feature. It’s also the second one we’ve seen that rags on Apple fans lined up outside an Apple store to follow their “The next big thing is already here” theme. In case you’ve never used an Android phone in the last two years, Voice Actions is the operating system’s built-in voice dictation feature that allows you to type messages using your voice. It looks pretty handy in the way it was used in this scenario, where the iPhone-using dude couldn’t type a message without taking off his gloves. Unfortunately, the ad forgot to take into account that these Apple fans were likely lining up to get an iPhone 4S that comes with a more functional Siri that does the same thing (and more) using voice. Video after the break.
To be fair, the theme does say “the next big thing is already here,” which is probably their snarky way of saying that the Samsung Galaxy S II’s (and Android phones in general) voice dictation feature has been around way before the iPhone 4S arrived. But since the iPhone 4S and its Siri feature has been around for months now, we don’t see Samsung’s point on this one.
For plain Apple-vs-Samsung entertainment value, we like the first ad they ran. While this ad is certainly “cute” enough, it just doesn’t make sense tech-wise. It’s as if they’re pretending that Siri never existed.
Tags: Ad campaign, Galaxy S II, Mobile Phones, Samsung, Siri, Voice Actions
