Amazon Kindle’s new ad: dissing the iPad’s screen?

Check out the new ad for the Amazon Kindle, where guy-with-something-that-looks-like-an-iPad can’t read anything on the glossy screen under the sunlight. Beside him? Hot-bikini-girl with the third-gen Amazon Kindle, who can easily read the screen thanks to the reader’s E-ink display. That much wasn’t explained in the short ad, although hot-bikini-girl did mention that it only costs $139. The point? We get it, and we agree to a certain extent. The Kindle’s a better all-around reader than the iPad. Way cheaper too. But if we were sitting in the lounger beside hot bikini girl, we probably wouldn’t be able to read either. Even if we had, like, a dozen Kindles. Oh, and her sunglasses didn’t really look that expensive, but they apparently were.

But the comparison is a bit weird: if we wanted a simple reader, the Kindle’s a really smart buy for the easy-on-the-eyes screen, price, and battery life. But if you wanted something that can do so much more, like watch movies and play Plants vs Zombies? The iPad starts at $499. Really, who buys an iPad solely for book reading?