Yeah, it looks pretty much like Panasonic’s Lumix ZS7, a cam that also packs the same 12x Leica lens, but there’s just something sexy about a Leica. Maybe it’s the classy design that adds to the overall look that makes it look like a Rolls Royce next to the Lumix’s be-stickered, colorful body.
Getting past the looks, here are the details: The Leica V-Lux 20 is Leica’s first compact cam to pack a 12X zoom lens (Leica DC-Vario-Elmar 1:3.3 – 4.9 / 4.1 – 49.2 mm ASPH, 25-300mm) that’ll let you get close on macros and wide for capturing landscape scenery. Also on tap is an integrated GPS function for geotagging your shots, and HD 720p video recording (at 60fps). That GPS feature could prove to be very handy (or at the very least, a noteworthy add-on) for travelers, giving it the ability to show points of interest across the world, and works with map services like Google Maps and Google Earth.
The simple design still allows for a little more creative control for users, with a dial that can switch to aperture, and shutter priority as well as full manual controls. For quick shots, the cam also comes with in-cam tech that includes optical image stabilization, face recognition, auto scene capture, and smart exposure features for both stills and video recording.
No word on shipping dates yet, but the V-Lux 20 is set to sell for $699. It’s way more expensive than Panny’s $399 Lumix ZS7 (a cam that also comes with GPS, by the way), but think about it this way: $300 more will get you a Leica. Rolls Royce, baby.