FujiFilm finally entered the tough world of, well, tough compact cams with the FinePix XP10. As the first along a new line of rugged compacts, FujiFilm designed the XP10 to be “Four-Proof,” to mean that this colorful compact is built to be waterproof, freezeproof, shockproof, and dustproof. We would have loved to call it “idiot-proof” as well, but to earn that label, a camera must still be able to shoot clear photos with an idiot’s finger over the lens.
The XP10’s features makes it comparable to just about every other digital compact in the market—rugged cam or not. It features a 12-Megapixel CCD sensor, a 2.7-inch high-contrast LCD that allows for good views in bright sunlight, and the company’s Fujinon 5x periscopic optical zoom lens that stays within the camera’s slim 21.7mm shell.
Now for the limits: the XP10 is rated to survive dips in 10 feet of water, solid drops from up to 3 feet, freezeproof up to 14°F, and dustproof to… well, we don’t know if there’s a unit of measurement for, um, dustproofi-ness, but let’s just say that if you drop this in the desert, you can just brush it off and it’ll keep snapping.
The cam also offers 720p HD video recording, which is a big plus if you expect to run into something interesting during your rugged travels. It also features something that seems to be a growing standard: the ability to automatically upload captured videos straight to YouTube or FaceBook. The in-cam playback mode has a feature that allows users to mark a picture or video for FaceBook or YouTube upload, enabling the cam to upload the marked files automatically once it’s connected to a computer.
In-cam tech includes image stabilization and fast-tracking AF that allows you to snap a moving photo without (or at least with less) blur. Face detection tracks up to 10 faces at once for optimized people-shots, and auto red eye removal instantly corrects red-eye shots.
The FinePix XP10 is set to sell for $200 when its released by the end of February. It’s listed to be available in three colors (green, black and silver), although Fujifilm’s press release shows blue and pink colors.