While Sony Ericsson’s Xperia Pureness bears the Xperia branding, it focuses on form more than function, which we’ve taken from it’s concept of “talk, text, time – a holiday from technology”. That’s more than marketing-speak too; the exclusive luxury handset won’t be distributed through the normal tech retailers and carriers, sold instead in high-end botiques and design museum stores as an “iconic niche product”.

A spec sheet isn’t available (and for the purposes of going beyond the “talk, text, time” concept, a spec sheet might not mean much), but the phone’s 600-Euro price tag seems to be the detail that jumps out the most.

Tags: Mobile Phones, Sony Ericsson, XPERIA

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